Abstract—Your business success is intimately linked with the success of your products. As a result, you invest huge amounts of time and money in optimizing your product development processes. You optimize your product design by
providing your product designers with the latest CAD tools. You optimize your product performance by giving your analysts the latest simulation tools. But what do you do to optimize your choice of materials?
Optimal material + Optimal design = Optimal product
Most businesses rely on simple “rules of thumb” to choose materials, or just choose materials that have “worked well enough” before. This is not good enough in today’s competitive markets, where the choice of the right materials for a
product is often the biggest component of its cost and can often make the difference between a me-too product and a ground-breaking new product category, as the adoption of Gorilla Glass® did for the iPhone. The missing link for optimal product design today is a tool your engineers can use for optimal material selection.
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