Consumers expect new products with more technical features at lower prices. To meet this demand, engineers need to:
- Increase innovation
- Reduce time-to-market through less prototype testing
- Minimise material, out-sourced component and manufacturing costs while achieving warranty targets.
Modern electro-mechancial devices mean that product design often involves fluid flow and electrical/electromagnetic considerations in addition to structural integrity. Our Ansys Discovery easy-to-use multiphysics software is one solution for fast virtual prototyping, including optimisation.
Alternatively, we support both established product developers and start-up innovators through our simulation consulting services.

Typically, our structural mechanics capabilities are called upon to validate consumer products are fit for purpose. We have experience investigating abuse load and fatigue issues, including drop tests, to satisfy any regulatory requirements.

Our manufacturing simulation solutions help companies reduce costs while maintaining quality. In particular, with the wide use of plastics, we support companies with Moldex3D software and services to check for any potential surface blemishes & weld lines during moulding and identify any tooling or process improvements to increase throughput. Similarly, our bulk and sheet metal forming capabilities help to minimise production quality issues.


Often consumer products include electronics that can suffer from overheating. Our CFD-based thermal management capabilities help our clients develop cooling design and component placement strategies to avoid such reliability issues.
More generally, our Design for Reliability software and services, including FMEA and Weibull life data analysis, help high volume manufacturers minimise the risk of costly product recalls. Our Gap Analysis services have helped identify areas for improvement within existing reliability programmes, while our ReliaSoft tools accelerates adoption of reliability methodologies. Recent consulting projects include reliability assessments and warranty predictions for domestic heating boilers.
We are increasingly implementing closed-loop FRACAS systems to enable clients to keep track of test and field failures, implement effective recall plans and avoid next generation products with identical failure modes. Consumer electronics is a particularly fertile area for reliability improvement through standards-based analysis and theoretical support with accelerated life testing.

The main driver for us is speed of delivery not cost. Wilde Analysis gave us expert advice in a very tight time frame. This meant that we had confidence to move forward quickly with the reworked design and potentially make massive savings in our tooling process.
Orangebox
We were very impressed with how well the process went. Compared to our previous experience of product development / FEA with a prior company, we felt that the process with Wilde was much faster, with results expertly presented and proven to be accurate.
Mergon International
Reliability engineering is becoming ever more important, particularly with extended warranties. It was good working with a tutor who took the time to prepare training material from our own generated data. We will find the software particularly useful.
Ideal Boilers
... Willerby has worked closely with Wilde Analysis on new product development. The work has included in depth FEA and part optimisation studies relating to new product developments.... The work has resulted in excellent opportunities to reduce component part count and material content. Due to the success of this partnership, it is highly likely that further studies will be conducted between the two organisations going forward.
Willerby Holiday Homes
Very useful [ReliaSoft] tools to conduct reliability analysis.
Dyson